ALL WAYS UP is a scholarship foundation, educational provider, and supporter of non-profit organizations. It helps first-generation and low-income youth get to and through college, provides support programs to those students that challenge and encourage self-development, and supports organizations that share their same objectives to break the generational cycle of poverty.
Founded in 2009, Greg and Jodi Perlman started ALL WAYS UP by offering a scholarship to any high school graduate who lived in one of their Section 8 housing developments and enrolled in a two or four-year college or university. Seeing the rewarding impact they expanded by offering summer camp scholarships, giving homeownership down payment grants, and providing an educational summit. Soon they were making an impact well beyond their Section 8 housing developments and benefiting more hardworking, low-income individuals wanting to create a better livelihood.